Why Most Things Fail…and how to avoid it


Why Most Things Fail

Why Most Things Fail…and how to avoid it

Paul Ormerod

An analysis of business and economics – which all ultimately fail, according to the Iron Law of Failure. What strategies do corporations, businesses and governments need to adopt to stand a chance of prospering in a world where only one thing is certain. There is a limit to human rationality’s ability to control the world.

Paperback, pp xi, 255


Faber, 2006. First thus. ISBN 0571220134

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